Taiwanese multinational hardware and electronics producer Acer will back a blockchain startup called Starbit Innovation to enhance its presence in the non-fungible token (NFT) market.

According to a report from DigiTimes Asia, a subsidiary of the ‎New Taipei‎-based company has already teamed up with Starbit to sell click-and-mortar merchandise for the movie "Say Yes Again" on Jcard, an NFT marketplace. The tokens feature movie posters, GIF stickers, and movie clips. The amount of investment remains undisclosed.

Read also: Meta is reportedly developing a marketplace for NFTs

As per the report, Acer considers NFTs as a "good opportunity" for the art industry to join the trend for digitization. With Starbit, Acer reportedly wants to make a foray into the industry and digital art markets more easily.

In January, Microsoft announced plans to acquire Call of Duty maker Activision Blizzard for $68.7 billion. The Redmond-based company believes that the deal will accelerate the growth in its gaming business as it will provide "building blocks for the metaverse."