Amazon may one day sell non-fungible tokens (NFTs) as the market is poised to grow "very significantly," the company's head Andy Jassy told CNBC.
In an interview, Jassy said that even though he personally doesn't own any bitcoins (BTC), he believes that over time everyone will see "crypto become bigger." He also said it is unlikely that Amazon will support crypto payments anytime soon:
I don't have bitcoin myself. We're not probably close to adding crypto as a payment mechanism in our retail business, but I do believe over time that you'll see crypto become bigger.
Although Amazon stands against cryptocurrencies, Jassy revealed that "it’s possible down the road" that the platform will sell its own NFTs. Given that the company has no plans for crypto, these digital collectibles are likely to be sold for fiat currencies as many NFT-platforms do via processing providers.
Selling NFTs for fiat is nothing new since digital artists have already done that before. As To The Moon earlier reported, the fashion brand ROKSANDA partnered with the Institute of Digital Fashion (IODF) and Clearpay to sell NFTs for traditional pounds. ROKSANDA CEO Jamie Gill said that the brand wanted to make NFTs accessible as much as possible to existing luxury consumers.
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