Canadian creators could lose foreign revenue on YouTube due to the government's efforts to promote Canadian content, Cp24 reports. The proposed legislation called Bill C-11 — if and when approved — would force streaming platforms (e.g. YouTube and TikTok) to actively promote Canadian content.
The news outlet reports — citing YouTube's letter to creators from Canada — that the legislation might eventually downgrade the popularity of Canadian content abroad.
Prof. Michael Geist, the University of Ottawa's Canada Research Chair in internet and e-commerce law, said:
Canada punches above its weight when it comes to the creation of this content, which is worth billions of revenue globally. We are talking about an enormous potential revenue loss for Canadian content producers.
The government in the meantime says the bill — which seeks to amend Canada's Broadcasting Act — would not regulate user-generated material. The authorities claim streaming platforms would still have room to decide how they promote Canadian content.
The bill is still in its very beginning though. It needs to pass into law first, after which Parliament would be expected to issue a policy direction to the Canadian Radio-television and Telecommunications Commission where it will determine the law's functions.