Crypto.com, a company that bought the 20-year naming rights to the NBA Lakers' home arena for $700 million, has airdropped 5,500 non-fungible tokens (NFTs) through the hidden QR code in the Big Game commercial.
According to a blog announcement, the hidden QR code could have been spotted in the 30-second promo of the Big Game short movie. The movie shows young LeBron James "on the verge of making the fateful decision to skip college and go to the League," the blog post says.
Those, who spotted the QR code, got a chance to win a limited edition NFTs divided into three tiers:
- Tier 3 features on-set details and Easter eggs, reminding us to pay attention to the details of life. 5 NFTs with 1000 editions each.
- Tier 2 captures the nostalgia of LeBron James roots: Details of his Akron room, and director Calmatic who authentically recreated the vibe of the time. 5 NFTs with 100 editions each.
- Tier 1 includes exclusive glimpses of the GOAT himself, behind the scenes at the shoot. 5 NFTs with 10 editions each.
LeBron James said the idea behind the movie and NFT airdrop is that he wants to ensure that "communities like the one I come from are not left behind." He added:
Crypto.com and I are aligned on the need to educate and support my community with the information and tools they need for inclusion.
The blog post notes that royalties from secondary market sales will go to the LeBron James Family Foundation (LJFF) to support "educational and workforce development opportunities focused on Web3."
LeBron James is an American professional basketball player who is widely known as one of the greatest all-around players of all time. He was the youngest player to be drafted by the NBA number 1 at the age of 18.