Apparently, car manufacturers are trying their best to hold the full attention of their audience as even Hyundai Motor Company, a self-grown South Korean giant brand of automobiles established back in the 60s, is joining the space of non-fungible tokens.

As per The Korea Herald, the Seoul-based giant has entered into a collaboration agreement with MetaKongz to enhance its brand awareness and customer community within the so-called "Metamobility Universe." As part of the collaboration, the parties will drop a limited collection of 30 unique NFTs, featuring almost the same digital gorillas which are illustrated in the MetaKongz collection, but with Hyundai's electrified 1975 Pony on top of each ape's head.

Hyundai x Meta Kongz NFT collection. Source: koreaherald.com
Hyundai x Meta Kongz NFT collection. Source: koreaherald.com

According to reports, Hyundai plans to sell NFTs on the Ethereum blockchain on April 20, 2022. Thomas Schemera, Hyundai Motor's Global Chief Marketing Officer, said:

The Hyundai NFT universe will extend the Hyundai brand experience, especially with the MZ generation (millennials and Generation Z), in a completely new way, further reinforcing our commitment to innovation in both the real world and in the metaverse.

The company reportedly plans to use the proceeds used for the project’s sustainable growth and community members.

How do you do, fellow kids?

Hyundai isn't alone in its endeavors. In February this year, To The Moon reported that Kia's American arm also launched its own NFT collection based on "Robo Dog," the robot puppy of Kia's Super Bowl spot. However, unlike Hyundai's digital collectibles, the ones by Kia were minted on the Tezos blockchain.

Mercedes also joined the space by raffling the real version of G-Class between NFT holders that bought tokens as part of the NF-G Challenge. The NFTs were dropped on Nifty Gateway, a marketplace for digital collectibles, with the floor price ranging from $222 up to $1,554.

Read also: Circle's Exec Floats Scenario for NFTs Adoption by Tesla