Kobe Inc, the late basketball star estate managed by his wife Vanessa Bryant, has filed three trademark applications for digital items to protect the basketball player's name in the metaverse.
According to the applications with the US Patent and Trademark Office, the Bryant family wants to register virtual digital goods like collectible coins, clothing, headwear, footwear, eyewear, headphones, jewelry and "Mambacita," in reference to Kobe's daughter Gianna.
Trademark attorney Josh Gerben noted in a tweet that the filings also indicate an intent to offer "virtual basketball courts" and "virtual interactive representations of Kobe Bryant and Gianna Bryant." However, it remains unclear where exactly Kobe Inc. plans to use the thematic digital items.
The basketball legend and his 13-year-old daughter Gianna were among nine people killed in a helicopter crash in the city of Calabasas in January 2020. Bryant played for the Los Angeles Lakers from 1996 until 2016, winning five NBA Championships and the 2008 Most Valuable Player award.