Pinterest has expanded its Creator Fund program into cycles mode, starting in 2022 with a focus on fashion and beauty content with support from L'Oréal USA. The changes are designed to support the work of "underrepresented creators," the company said in a blog post.

As part of the fashion & beauty cycle, Pinterest will offer the following support:

Creators in the Fund will hear directly from L’Oréal USA about potential partnerships, and will also receive complimentary beauty products for creators to use within their content if they choose.

Read also: TikTok stiffed creators with Creator Fund

Later, Pinterest aims to support creators from the food, lifestyle, and wellness space. Pinterest added the updated program from now on will last up to five weeks, giving creators "more dedicated time and resources" to sharpen their skills and develop new strategies:

You’ll not only learn how to make Idea Pins that pop, but you’ll also dig into how Pinterest trends can help you create the most inspiring—and timely—content.

In order to apply for the program, creators will need to meet the following requirements: have between 1,000 and 10,000 followers on Pinterest, or on other platforms, haven't monetized their content, identify themselves as people of color, people with disabilities and members of the LGBTQIA+ community.