Indie musicians are becoming more of a threat to the record label's monopoly in the music industry, the BBC has learned. Young artists prefer to get 100% of the royalties from streaming their songs instead of dealing with record labels.

According to Tatiana Cirisano, a music industry analyst and consultant at MIDiA, it has been a norm for indie artists to break into the top of the charts as record labels used to have all the power over musicians' careers. She added:

And now, I feel like the music industry is just increasingly reactive to fans' discoveries. So the equation has flipped, which is fascinating.

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Apparently, TikTok plays a vital role for these artists as fans on this social network are connecting with artistry "in a different way," notes Andreea Gleeson, CEO of TuneCore. She went on:

When they find music they resonate with, they root for these artists, and then it propels it forward and it has offline success. It's just the dream. You don't need a gatekeeper for that anymore.

One way or another, record labels are here to stay as they still control the majority of the market, analysts point out.

Eventually, it's up to artists which model of business to choose depending on the sort of career they want, said Paul Pacifico, CEO of the Association of Independent Music.