TikTok’s creator fund has apparently failed to impress social media influencers and creators as earnings from the fund are extremely small in comparison with other platforms.
According to Engadget, TikTokers don't see any financial benefits of publishing more on the video platform as other competitors — such as YouTube, for instance — offer way more for the same amount of content and followers.
Hank Green, a creator with over 6 million subscribers, revealed in a recent video on YouTube that he makes only 2.5 cents per 1,000 views on TikTok. This is a small fraction of what they earn on YouTube now and approximately half of what he had previously made on TikTok. They shared:
Because of the way that TikTok shares a lot of audience among a lot of creators, that ends up being less than a dollar a day for most of the people in the creator fund.
Launched in 2020, the creator fund initially had $200 million. Last year, TikTok announced it would boost the fund up to $1 billion over the next three years in the US.
Another social media influencer Safwan AhmedMia took it to Twitter to share that they made a little above $150 from April 2021 until January 2022 on TikTok, even though they had over 25 million views in that time.
They admit that TikTok as a platform for creators has a lot of potential but note the company needs to "sort out their revenue sharing."
Meanwhile, TikTok is reportedly working on a new set of features for creators. According to a social media analyst Matt Navarra, the company is developing TikTok Avatars, keyword filtering for the For You Page, group chats, audio-only live streams and Twitch-like subscription.