Belgian legendary EDM festival Tomorrowland has joined the NFT space by partnering with FTX to giveaway 1,500 out of 6,500 NFTs between festival attendees.
The initiative called The Quest by FTX will distribute 1,500 NFTs based on Solana that will open access to one of five different areas of the festival which will take place in the mountains of Alpe d' Huez (France) from March 19 until 26. To win the tokens, attendees will have to:
- Visit the FTX basecamp.
- Hit the slopes and find the 3 lost books.
- Finish the quest by scanning books and returning to the basecamp.
- Claim an NFT.
The festival noted that the remaining 5,000 will be available for public sale on March 26, 2022, on the FTX cryptocurrency exchange. As To The Moon reported in February, Coachella also sold out "one-of-a-kind" non-fungible tokens that will give their owners lifetime festival passes.
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Coachella said that a portion of the proceeds from each sale would be donated to Give Directly, Lideres Campesinas, & Find Food Bank, and royalty would support the creators involved. The financial side of the Tomorrowland initiative remains undisclosed.