YouTube is working on adding non-fungible token features for its video creators, Bloomberg reports, citing the company's CEO Susan Wojcicki.
While no details were provided, Wojcicki said the company is looking to Web 3.0 as a "source for inspiration." She added:
We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube.
It remains unclear when YouTube might release the new feature.
The move comes shortly after reports said Meta might also join the NFT craze with its own marketplace for digital collectibles.
The new feature will reportedly allow users to display their digital collectibles on their social media profiles.
In December 2021, Instagram CEO Adam Mosseri said during an AMA on his account that the social network also wants to find out how it can make NFTs “more accessible to a wider audience.”
Mosseri pointed out they consider NFTs as “an interesting place” where the Menlo Park-based social network can play and to “hopefully help creators.”